Contentcon·tent – n. all that is contained or dealt with in a discussion, piece of writing, etc; substance
A critical but often overlooked aspect of your Web site is the content. Many people think you should put any and all information you have ever written on your Web site for the world to view. This is a common misconception, and makes it difficult for visitors to your site to find the information they are looking for.
Are users able to navigate their way through the content on your site? Can they find what they are looking for? Have you made things easy for them to find without scrolling up and down? Let our consultants work with you to design the content on the site to help you reach your goals.
Have you thought about what users are trying to do or what they are looking for when the come to your site? What kind of message is your content portraying to your visitors? What information do you want above the fold? CooverGroup is here to help you define and implement your content strategy.